“A lifestyle that celebrates the ocean and the art of fashion”

Plastic pollution in the sea is real and is getting more tragic every year. In an effort to make a change, we passionately designed swim shorts from 100% recycled fibers. These fibers are made out of plastic waste and are reprocessed into smooth, luxurious fabric. The shorts perform flawlessly on and off the beach and proudly tell a story.

Our goal is to raise awareness and inspire appreciation for the world around us, all while keeping the art of fashion intact. An absolute win-win for stylish men with a conscience.

We proudly present our first ecolux line “Colors of the Ocean”.

The exclusive prints are hand-drawn in Belgium and transferred to fabric using digital printing technology. The quick drying recycled polyester far from compromises on durability and has a unique suede finish. This fabric in combination with the elegant cut and refined details will not go out of style overnight and will make sure you feel your best self from sunrise to sunset.